New Twitter CEO: Elon Musk Hands Twitter’s Reign to Linda Yaccarino. 8 Essential Facts

Linda Yaccarino, who was previously the head of advertising and partnerships for NBCUniversal, was confirmed as the new CEO of Twitter on May 12, 2023. She will focus on business operations while Twitter owner Elon Musk works on product design and technology. Yaccarino is one of the rare female chief executives in technology. Here are the facts.

1. Musk Sinks Twitter

Elon Musk
Elon Musk. Screenshot: Tesla AI Day 2022 – YouTube

Elon Musk, the man who has more roles than an overworked character actor – Tesla CEO, SpaceX founder, and now Twitter overlord – made headlines last year when he purchased Twitter for $44 billion. Almost as quickly as you could say “hashtag,” Musk trimmed down the Twitter workforce, giving thousands of employees their walking papers. His main gripe? The trust-and-safety team, which he blamed for turning Twitter into a veritable nest of unnecessary woes, largely thanks to some creative interpretation by mainstream media.

2. Enter the Ad Queen: Linda Yaccarino

Cue Linda Yaccarino. A titan in the advertising world, Yaccarino is best known for her tenure as NBCUniversal’s advertising chief. In this role, she seamlessly integrated and digitized ad sales. She’s the kind of person who could sell ice to the Eskimos and convince them they need a subscription service for it.

3. The Miami Beach Showdown

Linda Yaccarino, the new Twitter CEO, interviews Elon Musk
Linda Yaccarino, the new Twitter CEO, interviews Elon Musk. Screenshot: NBCUniversal

In April 2023, at a marketing convention in Miami Beach, Florida, Yaccarino decided to do what few had done before – challenge Musk. Onstage, she grilled him on the hot-button issues of content moderation, hate speech, and advertisers’ influence on Twitter. Little did we know, this was just an audition for her biggest role yet.

4. Musk’s Tweet: From Challenger to Champion

In a surprise twist, Musk announced on Friday, May 12, 2023, that Yaccarino would be the new Twitter CEO. Her focus? Business operations, while Musk continues to “tinker” with product design and technology.

5. Yaccarino: A Fresh Perspective Amidst Silicon Valley’s Bros

Yaccarino, a critic of so-called woke discourse and a conservative appointed by former President Donald J. Trump to the President’s Council on Sports, Fitness, and Nutrition, is a rare bird in the tech world – a female chief executive. She says she faced bias in her career and strongly advocates diversity and inclusion.

6. Ad Queen’s Reign Begins in Six Weeks

Twitter logo

In July 2023, Yaccarino will step into her newly appointed role. Known for her ability to build relationships with advertisers and craft innovative advertising campaigns, Yaccarino is expected to inject a fresh perspective into Twitter. She is also expected to bring some of its advertising business back. Meanwhile, Musk will retain his executive chairman and chief technology officer position.

7. Yaccarino Makes Twitter History

And let’s not forget, Yaccarino is making history here. She’s the first woman to be Twitter’s CEO and the first Twitter CEO who hasn’t previously worked for the company.

8. First Tweets on the Job

Yaccarino gave her first hint at how she plans to transform Twitter on June 13, 2023. In a series of tweets, also emailed to employees, the new Twitter CEO echoed Musk’s goal of transforming the “global town square” and said that the company is “on a mission to become the world’s most accurate real-time information source.” The problem? The only thing standing between her and her new goal is Musk’s tweets.

The Twitter Quiz

News Trivia Time: Now that you know everything about the new Twitter CEO, how about a news quiz?

Twitter/X Quick Quiz

Social Media Quiz: 14 Multiple-choice general knowledge questions about Twitter/X. No time-limit. How smart are you today?

1 / 14

1. Elon Musk bought Twitter. For how much?

Screenshot: TED on YouTube

2 / 14

2. What is Twitter Blue?

3 / 14

3. Which of these happened within 12 hours of Elon Musk’s purchase of Twitter?

Photo: Elon Musk (@elonmusk) / Twitter

4 / 14

4. After testing if his Twitter account was unblocked in Nov. 2022, Ye tweeted what?

Screenshot: X17onlineVideo – YouTube

5 / 14

5. Effective Nov. 23, 2022, Twitter is no longer enforcing which policy?

Image: using Dall-E

6 / 14

6. According to a leaked memo, only 6 months after its acquisition, what does Elon Musk value Twitter at?

Screenshot: Tesla – YouTube

7 / 14

7. What makes Linda Yaccarino a trailblazer as Twitter’s new CEO?

Screenshot: NBCUniversal

8 / 14

8. What did Twitter do in Turkey before the presidential election?

Screenshot: Channel 4 News – YouTube

9 / 14

9. What made Elon Musk lash out at George Soros on Twitter?

Screenshot: CNBC interview with David Faber

10 / 14

10. How long was the first Tucker on Twitter episode?

Screenshot: Tucker Carlson (@TuckerCarlson) – Twitter

11 / 14

11. What did Twitter, under Elon Musk’s watchful eye, decide to limit starting July 1, 2023?

Illustration: & DALL-E

12 / 14

12. In the digital soap opera of X (formerly Twitter), who did Elon Musk accuse of trying to “strangle” the platform?

Screenshot: Tesla Owners Silicon Valley – X

13 / 14

13. According to Elon Musk, how many monthly users does Twitter/X have?

Screenshot: Reuters – YouTube

14 / 14

14. Which of these happened when Elon Musk tweeted his agreement with a statement accusing Jewish people of “hating white people”?

Screenshot: Lex Fridman Podcast – YouTube

Challenge your friends to see if any of them can do any better!

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Our trivia facts about the new Twitter CEO, Linda Yaccarino, were cross-checked with the finest news outlets on earth. Here are the articles we read for this post.